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User experience: Uber’s phantom cabs
During the design process of any website or app decisions must be made about how best to optimise the user experience. This investigation by Vice looks at how the hugely popular app Uber seemingly...
View ArticleA minimum viable product doesn’t mean a half finished product…
A minimal viable product doesn't mean a half finished. It means doing a small number of things to a high standard. pic.twitter.com/2rTfQEm1a1 — Paul Boag (@boagworld) May 5, 2015 When making something...
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Our clients Lancaster University launch a new website created by Hotfoot
We’re really proud of a project we’ve just completed for Lancaster University. Below is an overview of what the work entailed, with a lovely bit of a client feedback at the end. You can see the live...
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How the Economist reduces the cost of acquiring new subscribers
The folks at the Economist are masters at converting visitors to their website, or casual readers of their magazine, into paying subscribers. This is all the more remarkable at a time when so much...
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An accurate London Underground Tube map is a confusing mess
Sometimes in design accuracy is not helpful to users. Take the iconic London Underground Tube map, designed by Harry Beck in 1931. In so many ways it’s perfect, and yet as an accurate reflection of...
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Can good design stop bad comments?
Christa Mrgan and Aja Bogdanoff of Civil Comments The comments at the end of popular news websites are where civility goes to die. In fact, some sites have simply removed comments from their articles,...
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How one American city is inviting residents to help make their website better
A screen cap of the site to track the progress of the Boston.gov redesign Boston.gov is getting a redesign to make the city’s information and services more accessible to residents. Fairly unusually,...
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Good writing advice #1: Write like you talk
This advice by Paul Graham is pretty much spot on: Something comes over most people when they start writing. They write in a different language than they’d use if they were talking to a friend. The...
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Hotfoot designs and builds a tasty new ecommerce website for Britain’s...
This was a really tasty project – the design and development of the Radford’s Pie Company website by our team at Hotfoot Design. The Radford family are well known thanks to a Channel 4 show about...
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Glitch in the matrix: when gaps in digital understanding shine through
Tech analyst Benedict Evans made the following observation in a recent post on his blog:If you go to the app store and look at the reviews for TripAdvisor, you’ll see not reviews of the app, but...
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Good design often means leaving things out. Exhibit A: the Sony Walkman
The original Walkman portable cassette player, launched July 1, 1979.The always dependable Rory Sutherland, “fat bloke” (and Vice Chairman) at Ogilvy, and Wiki Man at the Spectator, has published...
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The secrets to great user experience (UX) testing in gifs
It’s often said that the more sites you design and develop, and the more analytics you study, the better you become at predicting how to get conversions from a website, whether it’s enquiries,...
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User experience: Uber’s phantom cabs
During the design process of any website or app decisions must be made about how best to optimise the user experience. This investigation by Vice looks at how the hugely popular app Uber seemingly made...
View ArticleA minimum viable product doesn’t mean a half finished product…
A minimal viable product doesn't mean a half finished. It means doing a small number of things to a high standard. pic.twitter.com/2rTfQEm1a1— Paul Boag (@boagworld) May 5, 2015When making something...
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Study finds retailers offering longer return policies get fewer returns
This report makes intuitive sense to me – if you’re not up against an imminent deadline you’re more likely to defer making a decision, and then more likely to just keep the thing you’ve bought. The...
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Why small independent retailers will always have a future (if they focus on...
Another great post by Benedict Evans:Department stores and supermarkets, the Amazons of their days, didn’t kill small retail. They were not winner-takes-all models. They did kill people who couldn’t...
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As we drown in content, enter the Influencer Curator
Yesterday I posted a link to a great article by Benedict Evans on the importance of curation for small retailers. Put simply, it’s the only way they can compete against the near-infinite inventory of...
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How not to do it: LinkedIn’s 16 calls to action are just noise
When we create wireframes for clients we often talk about the need to have clearly defined calls to action, to help both users and the business achieve mutually beneficial objectives. One of the...
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Dashboard geekery: a look at Spotify’s Fan Insights for musicians
In the past information about the performance of things was pretty scant. We all got by with estimates and assumptions, while we waited to see the results, and even then the data would often be...
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25 years of web design in 9 handy gifs
The clever people at Froont have created a brief history of web design for designers. It’s pretty awesome, and you should check out the full post.The dark ages of web design (1989)Tables – The...
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