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A new brand identity and website for Design Plus Health & Beauty
We are proud to unveil the new brand identity and website we created for Design Plus Health & Beauty. Established in 2000, Design Plus has grown from a privately owned company to be part of DCC...
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Every project is different
One of the most interesting things about life at a creative agency is that you see trends emerging across different industry sectors. We regularly get approached by entrepreneurs with a novel idea for...
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Hotfoot creates new website for the Dukes Theatre and Cinema in Lancaster
We are proud to kick off 2020 with the launch of a new website we designed and developed for The Dukes. Duncan Hodgson, Marketing Manager at The Dukes said: “Our website needs to perform on many...
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Empathy: a case study
When things go wrong we have all become accustomed to the corporate brush off. Missing parcels. Slow broadband. Cancelled trains. It is always the same routine. “Sorry,” the corporation drones. “For...
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Batteries not included
When I was kid there were no three words more disheartening on birthdays and at Christmas than “batteries not included.” If we had any batteries in the house they would be in my Dad’s drawer – the one...
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The lift made the modern city possible – now what?
The modern city owes its existence to the elevator. Before lifts, buildings were limited in stature by how many flights of stairs its occupants would be willing to climb (clue: not many). The first...
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New website design and development for the Adventure Element in Cumbria
The Adventure Element in Cumbria approached Hotfoot to design and develop its new website, which you can now visit here. The Adventure Element Ltd was founded by Ben Keen, whose infectious love of the...
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New website design for London Central and West
London Central and West (LCW) Unscheduled Care Collaborative chose Hotfoot Design to create a website for the organisation. LCW is the leading provider of out of hospital and associated NHS...
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Affordances
When designing a product the temptation is always to add more features. More features, the thinking goes, will make the product more attractive to consumers. But in reality this is often not the case....
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Start with the conversion and work backwards
Rory Sutherland is a consistently useful source of good advice about marketing. I have read his books, attended his talks, and even taken a course he helped create. I suppose I am a bit of a fanboy....
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New website for award-winning Houseclub estate agency in Northern Lancashire
Houseclub is a multi award winning independent estate agency specialising in property sales in North Lancashire. After three years of growth, Houseclub approached Hotfoot with a need to create a fresh...
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Skip intro – how the smallest things can make the biggest difference
Sometimes it is the little things that make a big difference. My car, for example, unlocks itself when I touch the door handle. It is not a big deal in the scheme of things, but I appreciate not...
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Testing your assumptions
As a creative agency we are approached by founders on a weekly basis with ambitions to grow their start-ups. Often these early stage business owners are seasoned entrepreneurs who have built (and...
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New website design for Lake District Estates’ visitor attraction Ravenglass...
We were approached by Lake District Estates to design and develop a new website for their hugely popular heritage attraction, the Ravenglass and Eskdale Railway. The Ravenglass and Eskdale Railway is...
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A business cannot be all things to all people
How do you choose a hairdresser? An economist would say that it is easy. You look for a salon that offers the best cut for the best price in the most convenient location. That would be the “rational”...
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New website for B4RN, a leading provider of broadband to rural communities
B4RN provides high-speed fibre optic connections to rural communities, making it possible for everyone to enjoy the benefits of world-leading broadband. Established in 2011, B4RN now operates in...
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Buttons are back in automotive
The 2024 Porsche Cayenne interior. Image by Porsche No one likes to be left behind when new technology emerges. That fear of missing out on the next big thing, or of being perceived as fusty and...
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Why your value proposition needs to be constantly surveyed
Photo by Volvo Car Group If you look up ‘value proposition’ in the Oxford Dictionary of Marketing, it is defined as: “The company’s core promise of benefits to its clients and prospective clients.” The...
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New website design for the London based charity Roots and Shoots
We recently completed the design and development of the new website for Roots and Shoots an independent, award-winning educational and environmental charity based in Kennington, South London. We’ll...
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New website design with custom Spektrix integration for Cincinnati...
Established for 30 years, Cincinnati Shakespeare Company is a resident ensemble theatre company bringing Shakespeare and the classics to life for all in Cincinnati, Ohio. We were appointed by Cincy...
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